Max Unveils $8 Add-On for Extra Subscribers on Its Streaming Platform

This brief article discusses a recent change by Max as it introduces a supplementary charge for those who share their subscription with friends and family. The platform, previously known by another name, is now following a trend similar to that of Netflix by modifying its account-sharing policy.

Subscribers are now given the option to include an additional person on their plan for an extra $8 per month. The added member benefits from a full-featured membership with their own login credentials while being restricted to a single active device at any given time.

This new option is exclusively available to those who subscribe directly to Max and does not apply to customers who access the service through bundled packages offered by other providers.

Key rollout information includes:

• The implementation has begun in the United States.
• Expansion to other regions is planned over the next 12 to 18 months.
• Europe and Australia are set to be priority markets.

The strategic change is aimed at increasing the number of paying subscribers, ultimately leading to higher revenue for the service. Readers may want to consider whether they are currently sharing their Max account with someone else.