Spotlight on Pinterest's New Role at Toronto International Film Festival
Shari Lynn Kramer / 29 Aug 2023
If you're an ardent film buff or just someone who loves glossy behind-the-scenes peeks, brace yourself for a dazzling new partnership. Pinterest, the visual discovery engine used by millions, has stepped into the limelight as an official media partner for the upcoming Toronto International Film Festival (TIFF), introducing an array of themed content to boost user engagement.
The partnership offers an exciting novelty - a new “Filmspiration Hub.” This virtual hub will house a remarkable blend of curated and creator-led content themed around TIFF. Users can anticipate intriguing backstories of films, celebrity trivia, fashion trends, and much more. Pinterest promises exclusive content from the festival, making it a one-stop shop for all things TIFF, from film line-ups to images from the TIFF Portrait Studio.
The fascinating part is the accessibility of this hub. It will be conveniently featured in the search tab of the Pinterest app for users in the U.S., Canada, the U.K., and Australia. This move reinforces the broader discovery emphasis of the platform. Moreover, Pinterest will be collaborating with creators who will contribute to the festival's exclusive content.
This association does more than share exciting festival content. It highlights the significance of Pinterest in the creative journey of many filmmakers who rely on the app for inspiration. Throw in some interesting facts, like Pinterest being a preferred tool for storyboarding the series Stranger Things or director Elizabeth Banks finding inspiration on Pinterest for the new generation of Charlie's Angels; suddenly, Pinterest seems even more relevant and influential in pop culture.
In conclusion, Pinterest's partnership with TIFF brings a creative merger of the silver screen and the digital space. It potentially changes how fans engage with film festivals, making it more immersive and interactive. Fans can access the Filmspiration Hub from September 7th to 17th on Pinterest’s search landing page, with new content added daily throughout the occasion. So, gear up for an enhanced TIFF experience that awaits you on your favorite visual discovery platform - Pinterest!